Content Tools: Style Guide

Written By Ingrid Bakewell

It’s Day Two of your 2025 Content Resolutions—and this one’s a biggie: The Style Guide.

Why do we love it? Because everything in content creation can be SO subjective. Your vision for your brand’s voice might not be the same as the freelancer writing your Insta post or the videographer shooting your latest campaign.

A Style Guide is essentially your brand’s rulebook. It makes sure everyone is on the same page, speaking the same (brand) language.

The result? Consistency across all your content, which leads to:
·     A stronger, more recognizable brand identity
·     The ability to attract new audiences
·     Greater customer loyalty
·
Ready to get started? Here’s how:

The first step for a style guide is to stat with self-reflection. If you haven't already, define your brand by describing who you are and sets you apart. Come up with a mission statement, core values, your north star and a brand tagline.
You have to nail the basics. Your colour pallete, logo, fonts and photographic style. Then create clear guidelines for how these elements should be used. This is the visual foundation of your brand.
If your brand was a person, would it be serious and authoritative, or fun and sarcastic? Be as descriptive as possible. Remember, the biggest enemy of any editorial style guide is leaving room for interpretation. And don't forget to have fun!
Don't forget to look to your audience. Describe them, personify them, name them. This will help you figure out your ideal customers and what makes them tick. The better you understand your audience, the more effectively your team can create content.
Ingrid Bakewell
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