If you want to win the attention of a newsroom, you need to think like a newsroom.

  • This interactive workshop is designed to help your team stop spinning and start storytelling. Created by veteran journalists and editorial leaders Ingrid Bakewell and Andrea Cardillo, the course delivers the tools to pitch stories that actually get picked up. Learn how to think like journalists, own your content space, and pitch with confidence to modern newsrooms.

  • Stage for performance coaching

    Whether you're speaking on camera, leading a meeting, or presenting on stage, your performance shapes how you're perceived and how effectively you lead. In this tailored, one-on-one coaching program (6, 10, or 12 weeks), you'll learn the techniques TV pros use to discover their authentic voice, boost inner confidence, and engage any audience—big or small—with impact.

The Pitch is Dead: how to think like a newsroom

“This was a fantastic session! Ingrid and Andrea use their insights and expertise developed over many years working in Canada’s largest newsrooms to create a session that is highly engaging, fun and very useful.

They help pull back the curtain on the kind of stories media are looking for (and how to target your pitch accordingly), the current realities of working in a newsroom and how Communications and PR teams can build stronger relationships with journalists.

The session caters to all levels of experience. Whether you are just beginning your career in PR or if you are a seasoned professional, you will leave this session with valuable and practical insights on creating more effective media relations.”

Sarah Kennedy, Director of Communications, Walmart Canada