When the entrepreneurs behind MYBOO came to us for a creative strategy to launch their bamboo pyjama line, we explored the usual photoshoot options—but wanted to push the boundaries.

That’s why we partnered with RabbitholeAI to create a custom AI-driven approach. From building brand characters to designing animated hero images, AI let us think bigger and deliver unique, high-quality visuals that made MYBOO’s launch stand out.

~Micha and Ganesh, Co-Founders, MYBOO

“We reached out to Ingrid and Andrea to help with our website images, and to bring out ‘our story’ that was pivotal for a successful launch.

While the timelines were challenging, they thoroughly understood our requirements and delivered high-quality work along with valuable insights in a timely manner.

We highly recommend working with ‘That Tracks Content’ and look forward to future collaborations.”

“AI destroyed the voice of my brand.”

Aspen Peggs, founder of Northern Primrose—a Canadian company specializing in virtual assistants—came to us for help. She needed her website rewritten to sound like her again.

Putting on our journalist hats, we interviewed Aspen to understand what motivates her, drives her decisions, and shapes her vision.

Only then could we get back to the fundamentals of storytelling, find her voice, and rewrite her website to reflect the Northern Primrose brand.

A tagline is everything.
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~Aspen Peggs, Founder & CEO, Northern Primrose

“Updating our website copy with That Tracks Content was a seamless experience.

We appreciate when people focus on efficiency and this experience will have us recommending them to anyone who needs content and brand vision.

Their approach was well-organized and they kept communication clear at every stage. They took the time to understand Northern Primrose and delivered copy that genuinely reflects our brand's personality and values.

The entire process felt smooth and stress-free. If you need a content partner who listens, understands your vision, and delivers exceptional results, we highly recommend That Tracks Content!”