Content Tools: Editorial Calendar

Written By Ingrid Bakewell

It’s the first week back to work in 2025—a perfect excuse to equip you with new tools to tackle your content resolutions for the New Year! Today’s focus? The always-exhilarating Editorial Calendar.

Why is it essential?

· To catch a journalist’s attention, you need to think like one.
·     It keeps your content timely and relevant.
·     It ensures a consistent flow of high-quality content.
·     It highlights opportunities to be bold and take higher-risk, higher-reward chances.

Here’s how to get started:

For your editorial calendar, plot out dates and include a wide range of topics, trends and themes.
Brainstorm content ideas for your editorial calendar that align with your brand identity and connect naturally to these date. Hint: be relevant.
Create a workback schedule for your editorial calendar, schedule content, assign your team and plan your rollout.
Don't forget to measure success! Track your content hits and misses and apply those insights to future content opporunities.
When it comes to your editorial calendar, don't be afraid to take chances. Boring content gets boring results.
Ingrid Bakewell
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