It’s time to ditch the old playbook for media coverage and content.
The rules are changing fast, and we’re here to share the secrets we’ve learned from decades of experience as editorial leaders, decision-makers, and storytellers. Your team is worth the investment.
Training and Workshops
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Here’s a hard truth: most press releases and email pitches end up in the trash. Newsrooms are smaller and busier than ever, making it harder to capture the attention of decision-makers. In this three-hour interactive workshop, we’ll share proven strategies for standing out and winning the right attention at the right time. Your team will learn how to become a solution to a journalist’s problem, build your network of media allies, and pitch stories editors can’t say no to.
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Artificial Intelligence is here to stay, and if you’re not using it to save time and make your content stronger, you’re missing out. In this two-hour interactive workshop, we’ll share our favourite AI tools for content management and creation and tips on using them to elevate your brand’s content creation and strategy.
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So you have a content strategy and a team to execute it, but something just isn’t clicking—your content feels flat. In this three-hour interactive workshop, we’ll take a look at your existing content with your team and dive into storytelling secrets that will bring it to life. We’ll help you find your brand’s voice, craft character-driven narratives, and build a story arc that keeps your audience engaged. You’ll walk away with the tools to make sure your content tracks.
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Whether you’re creating a show or podcast or renewing and relaunching an existing program, we have you covered. We’re here to help your team get on the same page, discover your show’s identity, craft a clear mission statement, create a production schedule and style guide, produce a pilot episode, and get you started with content strategy. The possibilities are endless, and this service is fully customizable based on your needs. Let’s get started today!
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Whether you're speaking on camera, leading a meeting, or presenting on stage, how you perform impacts how people see you and how effective you are as a leader. In this personalized, one-on-one coaching program (choose from 6, 10, or 12-week options), you'll learn how TV pros find their authentic voice and build inner confidence to engage with any audience, big or small.
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We’d love to create a custom course to meet your needs. Reach out today and tell us what you’re looking for.
“Newsrooms are changing. Fast. People don't have the bandwidth to sift through an overflowing inbox. You need to think like an editorial decision-maker. We can show your team how to do that.”
— Andrea Cardillo, Co-Founder and Head of Content Strategy