Content For Your Brand
Don’t find an audience, create one.
Content for your brand may seem like a simple formula. But it’s probably best explained by answering some of the most common questions we receive.
What is content?
It’s a bit of a vague one, isn’t it? And it means different things to different people. But for brands, it’s a lifeline journey—a powerful way to communicate who you are and what you stand for. This includes telling your story through things like: newsletters, blogs, videos, social media posts, podcasts, earned media, and sponsored pieces.
Because your content directly reflects your brand. Done right, it strengthens customer loyalty and boosts brand awareness. But that’s just the beginning. Strategic content doesn’t just reach an audience; it creates one. This relationship is a powerful tool that can accomplish various goals—from educating and guiding customers, to establishing authority, credibility, and influence.
Why do I need a content strategy?
Think of us as your brand’s Executive Producers. Working closely with you, we develop a clear understanding of who you are, help shape your mission statement and brand values, and then audit and analyze your existing content through that lens. Using these insights, our research, and your goals, we build a tailored content strategy and support you in executing and managing it. Our monthly members gain access to our exclusive network of vetted professionals such as writers, producers, and camera operators. We oversee it all and meet with you regularly to review your strategy.
What do we do for our clients?
We work with all budgets and provide customized quotes based on your needs, team size, and goals. After an initial consultation, we’ll present you with three tailored options and budgets, so you can choose what works best for you.
How much does it cost?
“Content is under immense scrutiny, taking hits from all sides. Your content needs to be bulletproof to safeguard your brand. As journalists and editorial leaders, we know how to do that."
— Ingrid Bakewell, Co-Founder and Chief Content Strategist