What do a couple of former news leaders know about marketing? Nothing—and that’s the point.
We help mission-driven brands find their voice and get seen.
We uncover the story in your story, and create stand-out content that feels authentic—because it is.
We shape narratives that reflect your identity, and land with relevance and resonance.
We guide teams through moments that matter with ideas you haven’t heard, and creative you can trust.
Ready to be seen? We’ll make sure the right people are watching.
CREATIVE YOU CAN TRUST
SERVICES
Content Strategy
We are experts at identifying storylines and crafting narratives that resonate, engage, build lasting trust — and get the attention of newsroom decision-makers.
PR & Media Relations
Leverage our media connections and editorial chops to secure earned and sponsored coverage, and shape public perception — all with a foundation of credibility, influence, and trust.
Training & Consulting
Learn how to craft compelling pitches that get traction — or let us whip your project into shape with results-focused editorial consulting.
Conferences & Events
Your event is newsworthy— let us show you how by turning your vision into powerful storytelling, be it a digital show, podcast or high-impact content.
Monthly Membership
Expert advice, council and execution on a monthly basis. Let us pitch your brand, manage media inquiries, and create high-impact content that gets results for a flexible monthly fee.
Writing Services
With years of experience as journalists and storytellers, we understand what it takes to craft content that informs—and resonates with your audience.
WHO WE ARE
You could say we know our way around a newsroom. We know how editorial decision-makers think—because that’s exactly who we were.
We’ve covered political power shifts, produced world-leader interviews, planned coverage from war zones, and shaped narratives around major events.
Now, we bring that expertise to brand storytelling and events.
Working with us is like having your own Executive Producers—dedicated to telling your story accurately and authentically, and making sure the world is watching and listening.
The Inside Track
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Buy Canada: Why Motive Matters
For Canadian brands, the trade war isn’t just a story to watch — it’s a story to navigate. There are important decisions to be made about budgets and jobs — but also about messaging. About where you stand and whether you make that clear to your customers and clients.
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Navigating a Tariff War
The on-again, off-again tariffs are causing chaos for consumers and brands alike—everyone is figuring it out in real-time. Here’s our take on how Province of Canada is staying true to its values and navigating this moment with authenticity.
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AI and Content? It’s Complicated
Ask anyone about AI, and you’re bound to get a strong reaction. Some people outright hate it, fearing it's destroying jobs—or even humanity. Others have fully embraced it in their personal and professional lives.
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Paid Media Gets a Bad Rap. Here’s Why That Needs to Change
We get it. Why pay for something when you could get it for free? Doesn’t a PR pitch feel more authentic if a newsroom chooses to run with it–rather than being forced to? Not so fast. Here’s why.
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Why Menopause is Hot Right Now
From billboards at bus stops—thanks to Mount Sinai's brilliant "Hot and Bothered" campaign—to The Toronto’s Star Talking Out Loud series and Naomi Watts's upcoming book, menopause seems to be everywhere.
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Fashion’s Newest Trend: AI Images
AI content creation is far more than just a trend. It is all about giving new and emerging brands the ability to imagine and create stunning content for product launches–without the exorbitant cost of admission.
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"High-quality work... valuable insights."
“We reached out to Ingrid and Andrea to help with our website images, and to bring out ‘our story’ that was pivotal for a successful launch. While the timelines were challenging, they thoroughly understood our requirements and delivered high-quality work along with valuable insights in a timely manner. We highly recommend working with ‘That Tracks Content’ and look forward to future collaborations.”
~Micha and Ganesh, Co-Founders, MYBOO
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"Exceptional results... highly recommend."
“Updating our website copy with That Tracks Content was a seamless experience. They took the time to understand Northern Primrose and delivered copy that genuinely reflects our brand's personality and values. If you need a content partner who listens, understands your vision, and delivers exceptional results, we highly recommend That Tracks Content!"
~Aspen Peggs, Founder & CEO, Northern Primrose
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"Unique and fresh."
“I was contacted by Ingrid and Andrea regarding a client looking to market their new line of pajamas. 'That Tracks Content' couldn't be a more fitting name for their company when looking at how they approached this task. They pivoted to AI from traditional photography with a campaign concept that was unique and fresh. They were responsive and made sure I had what I needed to accomplish my deliverables. Looking forward to more projects with them!"
~Blair Vermette, Founder, RabbitholeAI
How can we help?
We’d love to learn more about where you want to take your brand, and answer any questions you have.
Chances are you’ll walk away with a few great ideas—for free.
Book a 30-minute call with Ingrid and Andrea, and let’s start making content That Tracks.