We’re here to tell your story.

Image of Andrea Cardillo and Ingrid Bakewell, founders of That Tracks Content. Industry experts creating content strategies.

Think of Ingrid and Andrea as your Executive Producers. 

Dedicated to telling your story with content that reflects who you are. 

Content that's authentic. That's motivated. That matters.

Content That Tracks.

We’ll make you stand out.

Content for Your Brand

We work collaboratively to understand your brand’s identity, values and goals. Through this lens, we audit your existing content, identify audience opportunities, and create a tailored content strategy—then support you in executing it each month.

We collaborate with conference sponsors and organizers to create a standout experience for your audience. Through branded videos, custom podcasts, newsletters, and broadcast-quality digital shows, we shape the narrative, amplify influence, and execute through our exclusive network of top talent.

We offer workshops and seminars for individuals and corporate clients—think of us as content experts and media insiders, ready to share industry secrets and arm you with the strategies, tools, and tricks to achieve your media goals.

Image of Andrea Cardillo and Ingrid Bakewell, founders of That Tracks Content. Developing content strategies for you that matter.

Who we are.

Your content shouldn't find an audience, it should create one.

We know how to do that.

We've spent decades creating successful programs for broadcast and digital at major networks in Canada and around the world. We are editorial leaders and experts in defining identity, values, and voice, setting the strategy, and executing the vision.

We love to work collaboratively. And we would love to learn more about you, and answer your questions. 

What is content strategy, anyway?

Book a complimentary 15-minute brainstorm with Ingrid and Andrea.

Brainstorm with us.