CREATIVE YOU CAN TRUST

JOURNALISTS, NOT MARKETERS

What does that mean? We have an extensive background in news and storytelling—at major networks around the world.

We’ve covered political power shifts, produced interviews with world leaders, planned coverage from election nights to war zones, and shaped narratives around major global events.

Now, we bring that same level of editorial and storytelling expertise to your brand or event.

SERVICES

Content Strategy

We are experts at identifying storylines and crafting narratives that resonate, engage, build lasting trust — and get the attention of newsroom decision-makers.

PR & Media Relations

Leverage our media connections and editorial chops to secure earned and sponsored coverage, and shape public perception — all with a foundation of credibility, influence, and trust.

Training & Consulting 

Learn how to craft compelling pitches that get traction — or let us whip your project into shape with results-focused editorial consulting.

Conferences & Events

Your event is newsworthy— let us show you how by turning your vision into powerful storytelling, be it a digital show, podcast or high-impact content.

Monthly Membership

Expert advice, council and execution on a monthly basis. Let us pitch your brand, manage media inquiries, and create high-impact content that gets results for a flexible monthly fee.

Writing Services

With years of experience as journalists and storytellers, we understand what it takes to craft content that informs—and resonates with your audience.

WHO WE ARE

Your content shouldn't find an audience, it should create one.

We know how to do that.

We've spent decades creating successful programs at major networks in Canada and around the world.

We are editorial leaders and experts in story-first strategy.

Our Blog: Inside Track

  • Buy Canada: Why Motive Matters

    For Canadian brands, the trade war isn’t just a story to watch — it’s a story to navigate. There are important decisions to be made about budgets and jobs — but also about messaging. About where you stand and whether you make that clear to your customers and clients.

    Read

  • Navigating a Tariff War

    The on-again, off-again tariffs are causing chaos for consumers and brands alike—everyone is figuring it out in real-time. Here’s our take on how Province of Canada is staying true to its values and navigating this moment with authenticity.

    Read

  • AI and Content Creation? It’s Complicated

    Ask anyone about AI, and you’re bound to get a strong reaction. Some people outright hate it, fearing it's destroying jobs—or even humanity. Others have fully embraced it in their personal and professional lives, likening it to having a secret weapon. It’s complicated.

    Read

  • Paid Media Gets a Bad Rap. Here’s Why That Needs to Change

    We get it. Why pay for something when you could get it for free? Doesn’t a PR pitch feel more authentic if a newsroom chooses to run with it–rather than being forced to? Not so fast. Here’s why.

    Read

  • Why Menopause is Hot Right Now

    From billboards at bus stops—thanks to Mount Sinai's brilliant "Hot and Bothered" campaign—to The Toronto’s Star Talking Out Loud series and Naomi Watts's upcoming book, menopause seems to be everywhere.

    Read

  • Fashion’s Newest Trend: AI Images

    AI content creation is far more than just a trend. It is all about giving new and emerging brands the ability to imagine and create stunning content for product launches–without the exorbitant cost of admission.

    Read
  • Micha and Ganesh, Co-Founders, MYBOO

    "High-quality work... valuable insights."

    “We reached out to Ingrid and Andrea to help with our website images, and to bring out ‘our story’ that was pivotal for a successful launch. While the timelines were challenging, they thoroughly understood our requirements and delivered high-quality work along with valuable insights in a timely manner. We highly recommend working with ‘That Tracks Content’ and look forward to future collaborations.”

    ~Micha and Ganesh, Co-Founders, MYBOO

  • "Exceptional results... highly recommend."

    “Updating our website copy with That Tracks Content was a seamless experience. They took the time to understand Northern Primrose and delivered copy that genuinely reflects our brand's personality and values. If you need a content partner who listens, understands your vision, and delivers exceptional results, we highly recommend That Tracks Content!"

    ~Aspen Peggs, Founder & CEO, Northern Primrose

  • Blair Vermette, Founder, RabbitholeAI

    "Unique and fresh."

    “I was contacted by Ingrid and Andrea regarding a client looking to market their new line of pajamas. 'That Tracks Content' couldn't be a more fitting name for their company when looking at how they approached this task. They pivoted to AI from traditional photography with a campaign concept that was unique and fresh. They were responsive and made sure I had what I needed to accomplish my deliverables. Looking forward to more projects with them!"

    ~Blair Vermette, Founder, RabbitholeAI

How can we help? We’d love to learn more about where you want to take your brand and answer any questions you have. 

Book a complimentary 30-minute call with Ingrid and Andrea.

Let’s Talk